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News Notes


Sorting Out Projects: Is It a Master Planned Community (MPC)?

Posted February 03, 2007 01:02 PM by Connie Talcott Smith

newconsearch.com attempts to clearly define each project in the database for its visitors. Sometimes this is very tricky. When we hear about a new project and study its advertisement, it is important to find out if the project constitutes the whole community, or if the project is one part of a Master Planned Community (MPC).

A neighborhood of single family homes, or town homes, or condominiums offering limited or no amenities, may constitute a single project in the system. Usually these projects feature only one or two housing styles and less than 1000 residential units.

However, when a new project touts extensive amenities such as multiple community centers, golf courses, several ball fields, and commercial areas, it is considered to be an MPC or part of an MPC. Typically, an MPC allows limited access and may be gated. It may be bounded by highways; however, within the MPC vehicular traffic is restrained and streets are pedestrian-friendly. It is generally composed of 600 to several thousand residential units.

If the MPC has one builder and one sales center, it is placed in the system as one project. An example of this would be Verano, a 3000-acre community in Port St. Lucie with 27 holes of golf, clubhouse, wellness center and spa, extensive sports facilities, a performing arts center, specialty shops and restaurants, and a school. The developer, Kolter Communities, has one sales center from which a variety of neighborhoods and home models may be considered by the potential buyer.

If the MPC features neighborhoods by more than one builder and there are multiple sales centers, each sales center constitutes a posting in the system. For instance, the very sizable MPC called Tradition, also in Port St. Lucie, features neighborhoods by several major builders. Each builder has his own sales center within the MPC. Thus, newconsearch.com entries are noted as "Town Park at Tradition" (Minto Communities) or "Heritage Oaks at Tradition" (Kennedy Homes) or "Victoria Park at Tradition" (Engle Homes).

Sometimes two or more builders contribute to the same named project and have separate sales offices within the project. When this happens, newconsearch.com agents will see named entries such as "Newport Isles by Centex" and "Newport Isles by Lennar."

Certain popular project names reoccur in our system. To clarify the difference between projects with the same or similar names, we add the town to the name of the project. As an example, "Meridian" becomes "Meridian at Boca Raton" to differentiate it from "Meridian at Cocoa Beach." The town name may or may not be part of the actual name of the project, but we add it for clarity.

We hope this helps you understand the organizational level of projects within the system. Always keep in mind that we do not send a project name forward in your buyer email program and that we do not include the name of the project in the public description on our website. This is to encourage prospects to contact YOU for more information and to keep YOU at the center of the sales process.

Here's to Happy Surfing and Selling with newconsearch.com




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